When it comes to your company website, extra attention should be paid to every tiny detail to make sure that it performs optimally to do what it was intended to do. Here are five Important Tips to take into consideration to make sure your website maximizes your return on investment.

1) Do not use splash pages
Splash pages are the first pages that you see when you arrive at a website. They normally have a beautiful image with text like “welcome” or “click here to enter”. In fact, they are just that — pages with no real purpose. Do not give your visitors a reason to immediately click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use too many banner ads
Even the least tech savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable space on the webstie. Instead, provide top quality content and weave relevant hyperlinks into your web page, and let your users feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation
You must provide a simple and very straightforward navigation menu so that even a new computer user will know how to use it. Stay away from complicated Flash menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will immediately leave your site.

4) Use breadcrumbs
When visitors are browsing your site, you will want to ensure they know which part of the site they are on at any time. This way, they will be able to browse relevant information or surf to any part of the site quickly. Don’t confuse your visitors because confusion means they will leave your website!

5) Avoid using audio on your site
If your visitors are going to stay a long time at your site, reading your content, you will want to ensure they’re not annoyed by audio looping on and on on your website. If you have to use audio, make sure that they have some control over it — volume or muting controls would work fine.

For your website design & SEO strategies, trust Blake Strategies Group, based in London, Ontario.

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