For individuals who are wanting to build their MLM business online, Facebook is a natural choice. A social platform like Facebook makes complete sense when you consider that network marketing is built around the principle of relationship networks. To effectively make use of Facebook there are some primary strategies that you can use.

The first and most apparent plan of action is to search out friends who have interests in common with you. Facebook permits you to search for friends based on demographics, geographic locations, schools and interests. For network marketing purposes, you may want to search out others who have the words “home business” in their profiles. When you locate individuals who list “home business” in their profile info, a connection request is sent to them. In the connection request refer to interests you have in common. To make your request more personable, refer to something of interest that was contained in their profile. For example you might comment on their profile picture. Taking this easy step indicates that your interest is in getting to know them as an individual. Be aware that Facebook does monitor how often you are posting friend requests and the overall number of new friend requests sent. Facebook typically allows 20-30 requests per day, but those requests should be spread out during the day. As a courtesy they send a warning message if they believe your friend request activity is too aggressive.

The next plan of action is the creation of a group. A group is built around topics of interest, places, companies, or other points of commonality. Once your group is built, you can post content, host events and lead discussions that are of interest to the members of the group. Locating group members works much the same way as your friend requests do. The most natural place to start building your group is with your exisiting friends. Send each of your contacts a request to join the group. You can also include group information in your new friend requests as well. One of the best tools of a group is the ability to blast messages and events to your group members.

A separate helpful approach is the use of a fan page. By using a fan page, you can separate your personal and business pursuits on Facebook. A fan page is meant to be commercial in nature and these pages are being used more and more by large companies and celebrities. People join your fan page through the use of a “like” button. When somebody likes your fan page they are now added as a fan. When you post new content on your fan page, that content is also posted to the wall of each of your fans. Additionally, fan pages can be customized with backgrounds and lead capture forms. These modifications make them highly valuable for network marketing sales and recruiting efforts.

The last approach is the use of Facebook pay per click advertising. Facebook’s ppc works very similar to other online ppc programs in the use of keywords, bids and targeting. The distinct difference is the capability to target networks of people based on their social relationships on the site. This form of targeting gives increased leverage to the marketing effort. When using Facebook ppc, the most productive (and cost effective) usage of the platform is to direct your ppc campaign to your fan page. This keeps everything contained within the social networking aspect of the system instead of sending your prospect to an external website.

If you are not already using Facebook for your MLM business, you are missing out on a world of possibility for your business.

Facebook can be a powerful tool for building your MLM business online. Let Carl Willis teach you skills necessary to succeed in your online network marketing business.

Author: ArtyCull

This author has published 25 articles so far. More info about the author is coming soon.