The main advantage of direct mail is its ability to provide one-to-one personal contact or leads with your existing and prospective customers. When the customer receives the direct mail it is like the marketer is directly talking to the customer.

The main advantage of direct mail is its ability to provide one-to-one personal contact or leads with your existing and prospective customers. When the customer receives the direct mail it is like the marketer is directly talking to the customer. In direct marketing using mail, the work is easy for you can prepare and post the messages in small portions over a specified time. Direct marketing allows for the price testing, creating periodical offers and potential leads slowly by slowly. Direct mail eventually captures the control over media, the customers and all the offers that you create.

In addition to the direct mail being quicker and easier to prepare, the response is rapid thus you can project the end results or leads of the direct marketing fast and accurately. This enables you to build advertising campaigns that exude confidence; you can test the reaction by sending the messages to a portion of your mailing list before indulging in more numbers; the mailing list may contain contacts that can be reached through telemarketing services that are either internal or external.

With the use of carefully developed mailing list, the direct marketing campaign can target the customers more selectively than most of the other media. You can generate more leads in almost all market segments, customer profiles, or area of interest you deem is most appropriate for your organization.

In direct mail your message does not have competition with other advertising messages for the competitors have little knowledge of what you send to the customers; direct mail message is personalized. And in cases they get hold of your mails, you can easily change your strategy leads generation; and example is in telemarketing services; cold calling, no one including the competitors and the next customer specifically knows what you discussed with the earlier customer or the next. The nature of the direct mail messages being more personalized and being delivered through the mail-merging techniques, more informal language can be used in writing your letters and you can direct the letter message to specific interest point of the reader.

It is possible to enhance newspaper advertising through building customer awareness by complimenting the available print advertising with the desired impact of targeted direct mail. Once the general information about your business is given on print advertisement, the more specific details can be given through the direct mail which is personalized. These are sent to the leads gained through the advertisement.

To receive easy response leads targeted can be provided with order cards and return envelopes to make it convenient for the customer to respond to the direct mail. If the methods used is digital such as emails, the marketer can use incentives such as free goodies on response. The customers can be provided with links to the businesses’ websites for them to visit and claim their token. This type of getting leads is very effective and leads to the enlarging for the clientele database. The database can then be used to refine the mailing list to be used next time with customers deemed as prime prospects prioritized.

Resources:
Jeff Mayor is the author of this article on direct mail.
Find more information, about direct marketing here


Sponsored Links

Author:

This author has published 3 articles so far. More info about the author is coming soon.