“If I was down to my last dollar, I’d spend it on PR” is a famous quote by the richest man on earth Bill Gates, which emphasizes the role of Public Relations. An effective PR strategy can work wonders for any business with the minimal of budget to achieve its desired goals and objectives. Companies …

By now I’ve come across numerous reasons for companies of any size and structure to engage in Public Relations activity – whether it’s in-house or through a PR agency. Some Businesses are realizing that PR has turned into a measurable and cost-effective practice that translates to sales, while others wish to embark on a periodic …