Search Engine Optimization, also known as SEO, the process to increase the volume and quality of traffic to a web site from search engines via organic or search results. The higher your website ranks in the company Search Engine Result Page SERP), the more searchers will visit your site.

Increasing site’s relevance as a marketing strategy, SEO consultants believe how search algorithms work and what people are looking for. SEO process can include the coding and site design, content and copywriting, site submission, and also to identify other problems that will prevent search engine indexing for your company’s website. If your company’s website is not indexed by search engines, there will be no chance of your site to get great rankings in search engines. It is therefore essential to take into account SEO and make sure that their website is properly indexed by search engines.

“SEO” can also refer to “search engine optimizer.” This is an industry term that refers to agencies and consultants who perform search engine optimization process on behalf of their clients, and employees who perform SEO services in-house. Each agency has its own consultant and SEO methods so they can use various methods to achieve high organic rankings sites. In most cases, the effective SEO may require it to change the HTML source code of your site, SEO tactics will be included in web development and design. That is why almost all the reliable SEO agencies and consultants will first look at the Web site architecture, design and back-end, before starting any SEO process. This will ensure that SEO is carried out efficiently.

So how should companies use SEO as a marketing strategy? Implementing an SEO company’s website main purpose is to attract targeted traffic to it. Eye tracking studies have shown that the search engines to scan search results from top to bottom and from left to right, the corresponding results. Therefore, if your site is ranked near the top of organic listings Organic listings refer to the online results, listed on the left side of the SERP), it is likely to increase, searchers who will visit your site.

A successful Internet marketing campaign can typically associated with SEO, but it also includes the use of paid advertising on search engines, to create high quality websites to engage and persuade visitors to take action or through inquiries or sales via the Internet, creating analytical applications that allow site owners to assess their success and improve site conversion rate.

Companies can benefit from SEO there are many ways to increase brand awareness, sales, or to permit the increase in sales revenue. There are benefits that companies can get a list of SEO:

Get more targeted traffic. SEO can increase traffic to your site who are actively looking for your product or service.

To increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new product or service optimization-related products / services, key phrases to rank higher in search engines.

Higher sales. As an SEO brings you targeted traffic, it could mean more sales for your product or service.

Long-term positioning. When properly designed and optimized website rankings on organic listings should be consistent, and Pay-Per-Click (PPC) advertising is an ongoing cost.

More value in dollars. When your company’s website has achieved a high organic rankings for various keyword phrases, you will not have to pay for each visit. Because PPC ads enjoy high ranking search engine visibility, you have to pay for each click or visit your site.

VS White Hat SEO Black Hat SEO

When it comes to SEO, there are 2 schools thought – White Hat SEO Vs Black Hat SEO. White hat SEO techniques that search engines recommend as good practice, and black hat SEO techniques are those that search engines do not approve. SEO consultants who practice white hat SEO, they tend to produce results that last a long time. Black Hat SEO techniques can get your site rank well initially, but the site will eventually be banned either temporarily or permanently once the search to find what they are doing.

So it is very important you know the best practices in the SEO industry and make sure the SEO agency to manage your account, using methods that meet the search engines’ guidelines and does not involve fraud.

White hat techniques are usually summarized in creating content for users, not search engines. Designed for the content of which should be easily accessible, the search engine spiders, not intending to deceive the algorithm from its intended purpose. Thus, the general rule of thumb to be on the safe side to create content that is relevant to your target audience. Search engines evaluate the appropriateness – they will really want this site to rank higher in their organic listings, the site where the content is what searchers are looking for.

Black Hat technique usually involves techniques that try to improve search rankings to rule whether to include fraud. A single black hat method is to use hidden text, text color, a similar site in the background, or out at the screen. Another common technique known as cloaking the next page to load, depending on whether the page is accessed or a human search engine spider.

Search engines penalize sites that use black hat methods, either by reducing their organic rankings or even remove them from its database completely. This is a very costly mistake in terms of business, as you will lose a lot of reasons as your competitors use free organic traffic from search engines due to their high rankings for important key phrases. One infamous example was the February 2006, under which Google removed BMW Germany from its database to use black hat techniques. However, the company apologized and quickly clear the offending pages, and was finally restored to Google’s database.

It is therefore very important to make sure that your SEO agency away from black hat techniques. You do not want to be blacklisted by search engines, which will translate into sales and profit and loss.

Keyword Research – a key factor in the successful implementation of SEO

Major search engines like Google, Yahoo, MSN Live, AOL and get a lot of searches every day. Before you implement SEO on your site, you need to know what keywords or keyword phrases your target audience is using a search, product or service that you offer.

Do you like it or not, chances are high that many people have never heard of your company. These people can be your customers, wherever they can find in your search and buy from you. He acknowledged that the building is the first step to land a new client. For example, when someone sees a TV commercial for the new car, you expect that he or she has a car on the market today. However, relatively few people are in a situation at any time. Most people who have seen the TV ads do not buy a car now. And when they will. So, advertisers know that the messages – a car model and name of the company will remain in their advertising audience’s minds, who can remember it later when they are ready to buy a car. It is SEO.

Searchers may not know that your company offers a product or service, except when they see your website listed in Search Engine Result Page SERP). Unless they see their listings, they will not think about you. Most of the time, searchers are looking for a product or service for the first time, you may not know any particular company or brand name, because they are just gathering information. However, under the consultation carried out by iProspect Search Marketing, Research, more than 55 percent. Searchers expect to see big brands that are listed at the top of search results. The same study also shows that more than 66 percent of searchers believe that sites that are listed at the top of search results in top companies in your area. So you can imagine how this affects your company’s brand awareness? If your company is listed on the site at the top of search results, they can not see your company as a “big brand” their mind. It is very important for you to optimize your keywords or keyword phrases that your target prospects use to find the product or service that you offer.

So what types of keywords or key phrases should you choose? Companies should target keywords that are related to the content on their sites. Basically, keywords can be divided into three types, which are: “Too hot words,” just the right keywords and keywords too cold. ” Too hot a key word search terms like “aircon” and “translation”, which does not seem to be enough to get conversions. These keywords are usually brings high search volume, which is naturally want to optimize), but the conversion can not be as great as the target keywords that are placed in the “just right” category. (Examples: aircon service, Translation Agency of Singapore), the “just right” keywords to optimize the company can get more targeted traffic to their websites and increase the likelihood of conversion.

Why do you need to pass the SEO?

SEO is very time-consuming process as a continuous fine adjustment and maintenance should be performed. It is therefore advisable to hire a search engine optimization agencies in planning optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. When they begin to optimize your site, they will provide guidance and monitoring reports to know the progress.

Last but not least, in order to achieve successful results from the optimization, it is very important to your SEO agency to work closely with your website designer if you have your IT department. This is because your company’s website must be visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

For More info about Long Island Seo and Long Island web Design Please visit our website.

Sponsored Links


This author has published 20 articles so far. More info about the author is coming soon.