Developing networking marketing business leads with Craigslist can be an effective tactic, when it is done properly. People use Craigslist for everything from job hunting to dating to all things in between. This service has become the online shopper’s guide of our time. Learning how to use this online shopping place to your advantage can be a key plan of action for building your small business.

I personally make use of two Craigslist strategies for generating networking marketing leads in my business building activities. One plan of action focuses on the customer niche that my company’s product is made for. The other approach is for the recruiting of other entrepreneurial individuals in my regional area. Both of these approaches proved helpful in helping to generate leads that I might not acquire through my regular web-based channels of marketing.

We all know that sales are the driving force of any business, and an MLM business is no exception to that rule. My starting point when working with Craigslist is to use the “for sale” section of the website. After identifying a category that best fits the target market, it is time to develop an ad. My primary business is a gold and silver MLM business that focuses on bullion and collectible coins, so I post my ad in the “collectibles” category. In the ad I discuss our product and service, plus I give some pricing examples. The ad also includes my local telephone number for interested persons to contact and a link to my website. In this part of the strategy I am looking for potential customers, to whom I will also present the business opportunity. Generating network marketing leads with this approach will not only aid you in acquiring customers, but it will also help you cultivate a prospect pool for your MLM business opportunity.

The next part of the Craigslist plan of action involves the use of a Google Voice number and mailbox. Google Voice is a free service that allows you to set up a voice mail box that can be accessed from anywhere . This mailbox allows you to record an one minute message for your callers. In this plan, I have used both the “small biz ads” and the “gigs” sections of the Craigslist website. An ad is placed with a heading like: “Business Partners Wanted” or “Are You Looking For A Side Project?” The ad gives a quick introduction and directs individuals to call the Google Voice number. When calling this phone number, a short one minute synopsis of the business is given and interested persons are directed to either your website or to leave their information. I have had success generating network marketing leads using both phone message strategies.

When generating networking marketing leads with Craigslist you will need to hone in on creating a captivating headline and a brief overview that leaves your caller or reader wanting to get more information.

Using Craigslist for creating network marketing leads is only the starting point of a good business building strategy. Let Carl Willis teach you step by step the fundamentals required for developing a powerful MLM lead generation process.

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