We have all to some degree been touched by the growth of social network sites and Facebook has now come to be the market leader. From its inception in 2004, the number of users now stands at over 600 million and there is certainly no doubt that this will rapidly increase to the 1 billion mark before long. It is no wonder therefore that business owners realize this must be part of their marketing mix taking into consideration the amount of people their message can touch. So let’s take a look at why this is now seen as an crucial element for marketing on the web.

If you question many people about Facebook, they still consider it a site to catch up with friends and go over what they have been up to in their daily lives. The social side, nevertheless, is where marketing opportunities can be discovered since people will often give good or bad reviews of being a consumer themselves. The sheer period of time that people spend on the network is an critical element to this and if your marketing message becomes part of the discussion, you have a potentially powerful business application.

A recent pattern in advertising in the media is the manner that not only is a website address displayed but also a Facebook address for the organization. A Facebook page is what these businesses are giving so much attention to and they are distinct from our personal pages for instance. The fact that personal users can help promote a Facebook business page is where real relationship marketing can easily come into play. The process of liking a page is exactly how this can happen and the very fact a page has been liked can then feed through to other individuals in that person’s network. Facebook can as a result take a business right across the internet and this is why social sites are looked at as so important.

The advantages of developing a well thought out page is easy to understand. The page could motivate a person to like it for gaining access to information that is then sent to an individual’s email account. This has the 2x effect of building your list and the amount of likes of your page. If done correctly, this can be an extremely fast way of developing an online business.

Paying for traffic is also an alternative with Facebook as opposed to the free strategies generated through small business pages. Google ads have become expensive and so the Facebook alternative has become more appealing especially in the way their adverts can be set up. The importance of looking at the effectiveness of any form of paid traffic is the very same when using Facebook.

Facebook shows no sign of slowing up and if you are really serious about profiting online, then using its marketing power is something you should take advantage of now.

The preceeding article was sponsored by TheFibDoctor.com, the developer of the successful strategy so you can Learn to Trade in the futures market. Learn more information at www.thefibdoctor.com

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