Business is not all about financing or profit making. A good businessman would always have the profit motive in his mind but he is always careful about the customers’ satisfaction. The customers can decide the fate of any business. A trading or manufacturing unit will be successful when the customers speak about the quality and mentality of the entrepreneurs. The promoters would at first target the local people to sell their product. Local advertising should be done in a manner so that the residents of that area can have a feeling about these products. And this feeling would help in the sales promotion strategy as these customers would promote all of these goods to their friends and relatives.
In this manner as discussed above the local business area would be expanded and the new market area would easily be located. The location of any trading unit would be such so that it would be easier to take the goods to the market area for sell. Strategy for local business marketing would be crystal clear among the staff members involved with the production, supply and delivery chains of any business unit. If the goods can be carried to the market within a very short span of time starting from their production then the warehouse or storage rent to keep these goods at any warehouse would be much less; at the same time the supply will remain uninterrupted and the customers will be pleased. In this manner the goodwill of the business unit will be higher than its competitors. Easy accessibility to the local market is very much important and the carrying cost should also be kept at a minimum level so that the main goal can be achieved. Local advertising is always done in a manner so that the existing customers would be the best media to promote the brand among the prospective and new consumers. The fundamental business goal is to combine among different aspects such as raw materials, consumers, market, labour, sales strategy etc. Once the optimization of all these parameter would be possible then the trade would be called as successful one but this ideal situation would never be possible within a day. This is a constant process and a successful business personality would always try to combine among all the parameters. The ratio analysis can be a better option to judge the optimum situations among different parameters of trading or manufacturing. It can be debt-equity ratio, current ratio, liquid ratio, gross margin ratio etc. These financial parameters play important goals to decide the strategy or the goal.
As already discussed the sales promotional strategy would be very much clear and specific to the line of business. Now-a-day there may be different options available which can be used to advertise your brand. If the local business listing is published via any renowned web search engine then it would be very helpful for the existing customers to search any new product or manufacturer; also the new customers can get an idea about their requirements. In this way the interests of different parties are required to be satisfied.


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