Many people begin to build back-links when they want to get a better search engine ranking, when in fact these people should first make sure their website is optimized correctly. You have to realize that if you want to receive the best position as possible in the search engines you have to make sure your keywords are placed in the right places on your website. Here you will learn exactly where your keywords should be placed in order to get better search engine rankings for your Internet site.

The particular website address also called the URL should incorporate your keyword or your keyword phrase. This also goes for blogs because many bloggers target an independent keyword for every post they create. If you happen to use the wordpress platform you are able to change the perma-link when your creating your post, simply make sure that the perma-link is your keyword phrase.

You also need to be conscious of all the tags on your website including the header tags like the H1, H2 and also the H3 tags. It is vital that all the tags previously mentioned have your keyword phrases some where in those tags. This can help the search engines notice right off the bat what your web page is all about.

More than likely most of you already know that you need to follow the first sentence rule. Having your keyword phrase within the first sentence of your Internet site is another point that the search engines look for. The last sentence rule is something I bet almost all of you do not know about. Essentially the same as above you must have the keyword in the last sentence of your content.

And lets not ignore the keyword density because its very important. This is the amount of times your key phrase is present on the page compared to the amount of words on the page. A keyword density of 3 to 5 percent is where you will like it to be. Any more than that and the major search engines may well target your website for keyword stuffing.

Another thing you will want to manage is how you format each of the keywords on the page. When ever possible, and in every case youll want to use the bold, underline and the italic options on your keywords. So every time your keyword is found in the content it needs to be in one of those 3 formats. Additionally, you will have to ensure that you mix them up. Using just one of these kinds of formats may help a little nevertheless, you really need to make use of all of them.

Thats it, if you follow these simple tips you will find that you will be able to improve your search engine positioning for your site or web page. Of course you will not want to forget about that for every single page your trying to rank, you should be building back-links to that particular web page, not just the home page.

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