Search engine optimization always has been the key to attaining top search engine rankings for your site. This consists of both on page and off page optimization strategies, and while quite a lot of these methods remain the same with Google updates, some things change over time. Many years ago if you wanted your site to be in search engines like Google you needed to build a key word targeted site and submit this site to the various search engines. After that Google began counting the back-links to your internet site in order to determine where they were going to rank your website within their results. With Google consistently changing how they rank sites within their results back link building and search engine submission is something which many men and women wonder if they should still be doing.

First we will start to look at search engine submission and discover if this is a thing that you still need or have to do. If youve been in Internet Marketing and advertising for any length of time you understand that search engine submission used to be really important. Getting indexed in search engines like Google is now incredibly simple as all you actually need are back-links that spiders can follow to find your internet site. Obviously one of the benefits of submitting your internet site to the search engines each and every month is to ensure that the various search engines consistently visit your site. You need to realize that when the various search engines go to your site they are going to have the ability to update content and make note of any changes, and the more you can get search engines like Google to your website the better off you will be. To sum up, submitting your site to search engines like Google isnt something you need to do but is a good thing to do each and every month anyway.

Needless to say with regards to back-links you will discover that this is a whole other story. For many years Google has used back-links as one of the main keys for ranking a site. And even with each one of their particular updates it seems that this has never changed, and isnt likely to change in the future. So even with all of Googles current updates you are going to see that its still important to create back-links for your site. So if youd like to increase your search engine rankings the construction of back-links is just as important as ever, and more is unquestionably better. You need to also bear in mind that you will need to optimize your web page for the keywords that youre targeting.

Something you should realize is that Google is never going to tell anyone exactly the formula for top search engine ranking, but some of the elements of their algorithm are already well known. Even though back link building is currently something that is still very important, search engine submission is not as important as it used to be. You ought to also keep in mind that Google doesnt only use back-links to rank your site as there are thousands of other little things which Google looks at to determine the value of your internet site. And Google will in fact count all of the different back-links you have, assign value to each back link and blend it with other components to ascertain your overall ranking.

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