Reading the title of this blog post may have made some of you sick to your stomach. The very thought of needing to call leads sends a lot of people running for the hills, because it encompasses two of their worst fears:

Talking on the phone
The possibility of rejection

Being willing to call leads is probably the things that sets the professional network marketer apart from those who treat their business just like a hobby. That being said, it is important to point out that not all leads are set up equal and how you acquire those leads might make a huge difference in the outcomes of your interactions with those leads.

In the world of business leads you will discover basically two places those leads originate from. There are leads which might be purchased from a third party vendor and those that you generate on your own. Typically leads generated by a third party vendor are solid in the areas of being a “live” person with a “good” phone number; however, most of these leads have generally responded to some kind of generic marketing piece or were cultivated from a genealogy list. These leads are just one step above working a cold market, since they have at least demonstrated an interest in having a home based business at some point. The unknown factor is actually how recently was that interest expressed and if they are still interested? For those who call leads like these, it can definitely be a mixed bag of results. Many times the lead doesn’t remember filling out almost any forms or requesting information, so they are not overly receptive to your phone call. Many times they have found a business they are now involved in and the window off opportunity has passed.

Self generated leads on the other hand are generally very warm and currently involved with their quest for information. Depending on how those leads are being generated, the prospect may actually have a basic familiarity with the business owner. This familiarity makes the conversation much easier, because the inquiry of the prospect has already been identified and can easily be referred to in conversation.

In a case in which the lead was generated from a personal blog or another personally branded website, the business owner has got the added advantage of familiarity plus a certain degree of standard trust. When one of these kinds of leads trusts you enough to produce their phone number, they are doing so with the expectation of receiving a phone call. Those who take the initiative to call leads that they have personally generated often find likely connecting with those leads throughout a window of opportunity, when the lead has yet to settle on a business opportunity or they may be open to making a change.

For most of the folks, they are drowning in a flood of inbox messages coming at them via all directions. The business owner that’s willing to call sales opportunities, sets himself or herself apart from the competition. I am amazed at the number of people actually thank me for calling them, because no one else is. The end result of making these calls is the chance to forge a much more resilient relationship than that which could be accomplished through email. This leads to higher sales and enrollment percentages. Those who move from prospect to either customer or team member also are more profitable in the end and less likely to jump ship.

Although it may be uncomfortable at first to call leads, you will find that it quickly becomes second nature and the results of those calls will make you eager to do it again and again.

Mustering the courage to call leads is often more difficult than the actual process of calling them. Proper coaching in how to call your leads will help you quickly gain confidence and turn this activity into one of the most profitable things you do on a daily basis.

Author: ArtyCull

This author has published 25 articles so far. More info about the author is coming soon.