Here we are going to address this question and hopefully give you a better idea on how you should manage your email marketing.

Lets examine safe-lists Safe-lists are lists that comprise of for the most part Internet marketers. The way it works is you can usually join for free or for a fee. Everyone who signs up for these websites automatically agree to permit other members to send them their emails. Almost all safe-lists today are credit based lists so you must click on the credit links in the emails you receive. At this point, you can trade your credits for sending out mailings to other members, and when they receive your email they will have to click the credit link to earn credits and they see your site when they do.

Now, everyone is there to get credits and mail out their offers, but when it comes to buying things, nobody is interested. While you may make a sale here and there by using these lists, it is not enough to make it worth your while.

Still, safe-lists have a niche in Internet marketing. Utilizing safe-lists is in reality a good way for Internet marketers to begin growing a mailing list of their own. You merely provide something of value free of charge in exchange for peoples email addresses. This way you are developing your own email list which is much better.

Now, there is one thing you truly should understand if youre serious about becoming and remaining an Internet marketer and that is You Need Your Own List. If you ask anyone who has been in Internet marketing for a while they will tell you that you can make approximately $1 per month for each person you have on your own mailing list. While that may not seem like a considerable amount, imagine happens if you have your own mailing list of 5,000 or 10,000 people?

This however doesnt mean that every person on your mailing list sends you $1 a month. What this means is when you email your email list with a good subject line and good content in the email advertising a good product, you can expect to make approximately 1 sale for every 50 people on your email list each month. Hence, if you have 50 people on your email list and you sell only 1 item worth $50 to a person on your email list in a months time, that is how you get your average, and when you think about it, its not that tough to do.

The best thing is when it is your list you can send your emails whenever you want. And unlike safe-lists that limit your mailings and the amount of people you can mail to, you can grow your mailing list as big as you want and email them whenever you like. In addition, you are not limited on how you develop your mailing list, feel free to utilize any strategy you want. You dont have to merely utilize safe-lists One method which is extremely popular is just by placing a form on your site or blog so people can sign up for your free newsletter. You can utilize traffic exchanges and other no-cost programs to help you build your email list. Essentially, the sky is the limit when it comes to growing your mailing list.

So which of the two must you use — safe-lists or your own list? You should be using safe-lists but only to the point where it is helping you build your own list.

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