If youve been trying to get more traffic from the search engines or even just improve your rankings in their results, you should start by checking out your website. The way in which you have the keywords inserted throughout your site is going to be one of the biggest ways to boost your ranking and in turn start getting you more of the search engine visitors. We are going to explain to you, within the next few paragraphs, where, why and how you should be making use of the keywords for your website.

The exact website address also known as the URL should include your keyword or your keyword phrase. This actually also goes for blogs since many bloggers target an unique keyword for every post they make. If you happen to make use of the wordpress platform youll be able to change the perma-link when your creating your post, simply make sure that the perma-link is your keyword phrase.

The actual header tags (H1, H2, H3) are one more place where you need to make sure your keyword is listed. You want to be sure that your keyword or phrase is actually included in all of these tags. What this tends to do is to help the search engine spiders notice that the first thing on your site or page is your keywords.

I am sure most of you are aware that you need to follow the first sentence rule. This simply means that no matter if your making a post or a site your keywords must be inside the first sentence of your website or post. The last sentence rule is a thing I bet the majority of you dont know about. Generally the same as above you have to have the keyword in the last sentence of your content.

There is an additional factor you need to cope with called the keyword density and this is also important. To ascertain the keyword density, it is basically the percentage of times it appears on your page in comparison to how many other words you have on that web page. In between 3% and 5% is exactly where you will want your keyword density to end up. Make sure you dont just fill your site with the keywords as you might be accused of keyword stuffing.

Formatting the keywords correctly is something else I just want to cover with you. Making use of bold, italic and underlining are also very important when it comes to your keywords and you should be sure to do this with most of your keywords. So each time your keyword shows up in the content it needs to be in one of those 3 formats. The key here is to utilize a different format every time you work with the keyword. Although some people just bold every single instance of their keyword this is simply not the most effective way to do it.

Thats all, if you follow these simple suggestions you will find that you will be able to improve your search engine ranking for your site or web page. Just a little tip, while it is essential to build links to your home page its also advisable to be constructing these links for every page on that site.

This article has been written by the good folks at Finejewelers.com, sellers of beautiful Sapphire Earrings as well as one of the most fantastic selection of Sapphire Pendant on the entire world wide web.

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