When I first started my career as a solo entrepreneur, I hired a web designer to generate my website personally. He was awesome, and I loved his work. After i received my first bill, it included an e-mail email address for his “support department” and “billing department”. I had been a little interested in learning who those other people were! Later I discovered it was just him…he was ALL of those departments — design, support, billing, the works! A genuine case of putting lipstick on the pig. Despite the fact that he attempted to “paint” his business with one of these additional departments, beneath it all, he was still being merely a solo entrepreneur.

You Can’t Contrive Credibility
It had been amusing in my experience at that time…the good news is I see it for what it absolutely was: someone wanting to be or seem like something they are not in the misguided try to add credibility. This website design company was worried that clients wouldn’t take him seriously like a professional if they knew it was just him. So he created the illusion of those additional departments, presumably staffed by other employees. It wasn’t what I would call dishonest, much more of a stretching with the truth. He delivered on his promises and had the needed expertise; none of his clients received anything under was promised (and he was really quite good at over-delivering.)

The chance of Dressing Up as Something You are not
I knew this designer sufficiently and trusted him therefore it didn’t really bother me much, even though it was a bit of a revelation after i discovered he was obviously a solo entrepreneur much like me! His other clients, however, expecting a larger enterprise, might not have been as forgiving of the pretense. They might have felt deceived, suddenly unsure should they made the right choice. Future work and referrals were place in jeopardy since the seller set an expectation that wasn’t exactly true.

The Upside of Putting Away the Makeup
The irony is the fact that particularly like a solo entrepreneur, I personally was happier he was a solo entrepreneur too! I’d left the business enterprise and was embracing my very own version of doing-it-all-myself. A few moments later I interviewed a cpa for my growing business. She operated in an office using a number of staff members. And she or he totally didn’t recognize that no, Some need to be budgeting money to rent a workplace for my soon-to-be-hired staff — I worked alone, from home, and i also liked it that way! I searched for an accountant los angeles who was a solo entrepreneur like me, precisely because I knew she would understand my opportunity — and understand me, because she was Much like me.

Like Attracts Like — So Be genuine!
The very best action you can take on your own and your business, is BE YOURSELF. The maximum truth running a business is that you need to dedicate yourself with individuals who share your goals, values, also to a particular extent, your personality. The best way to find the individuals is usually to be completely authentic about what you are! An advanced bit quirky or use a flamboyant style, let your site reflect that. If you’d prefer to tell it want it is, then function that after you are on discussion forums, Facebook, Twitter, as well as other social networks. Not everybody will enjoy it…but those that do would be the ones which do business along with you and rave about yourself with their colleagues.

Discard the Lipstick
So stop hearing those that offer well-meaning suggest that doesn’t feel like you. Don’t make positive changes to website colors just because some study shows purple isn’t seen as a power color. Don’t censor yourself in online discussions or let someone talk you right into a business card that simply doesn’t think that you. Put away the lipstick…and let your real self stand out!

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