Launching a new website can be exciting. This is really true if you have put a lot of time into making it attractive and relevant for your targeted audience. However, in the midst of all the excitement one can easily forget the importance of making last time checks to make sure everything’s okay. When more visitors start coming to your website, obviously you will want to use them to your advantage. The first time they see you is also the last time they see you. So, if you do not take the time to do the proper checks before launching your site, things may not flow smoothly.

Do you own a website favicon? It you have not done it yet, give your website a favicon. Putting a favicon can make a huge difference when it comes to branding your website. The favicon is located in the browser of the address bar and as a bookmarked item if your site was bookmarked. The favicon does not have to be too intricate. Just make sure it’s simple enough for your visitors to understand and at the same time makes it very clear as to what your site is about. You can put a part of your logo in your favicon. Whatever works for you, but make sure the website has a favicon. You need to have plenty of backup established before you launch, if your site is a database of information. Backing up your data should be one of your highest objectives because you never want to be in a position where you are in business one day and gone the next. Play by the rules and no one gets hurt. For those that have built their site on the WordPress platform, the WordPress Database plug-in gives you the ability to backup your data at regular intervals and sends this information to your email address on record. Independent sites will require you to do this manually, so if you’re not technically inclined you’re going to have to pay someone to do this.

The way a website performs should be monitored before you launch the website. As an attentive website owner, you should be prepared to monitor your website’s performance occasionally. If your website loads at speeds less than desirable, you can help speed up your website by doing the following: Minimize HTTP requests, optimizing images, breaking up long pages into several short pages, and reducing the size of your images. By taking small steps to increase your website optimization, you will be improving the overall performance of your site. After launch you should continue to optimize you website frequently to keep it search engine friendly.

Having a professional website makes a world of a difference to the kind of response that you get from your target audience. Nobody likes to deal with a site that is unprofessional and ignores the core needs of the user. The ultimate goal of all webmaster’s is to have a well ran site, with all the essential elements in place with the target audience in mind. A good example would be the analytics tool. If the analytics tool isn’t in place from day one, how will you know where your target traffic is coming from? Every little check that you do to make your website presentable and approachable plays an important role.

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