The speed of a website is the most important factor that people notice when they try to access it over the internet.

The speed of a website is the most important factor that people notice when they try to access it over the internet. A wrong design can cause an issue when it comes to website speed. The design of the website can earn good traffic and make sure that it stays that way. A website not only consists of one page but many and the design of individual web pages determines its page speed. The web crawler of a search engine usually decides that the loading speed of the site and its design is not optimized for speed. This is another aspect that can affect incoming traffic.

However, there is another aspect that of improving page speed of a website. Website speed optimization can help to improve page ranking among different search engines. There are a few ways to improve the loading speed of a web page. Images that are used on a website can be stored at different domains. When a page is loading with only two images on the website, then it can be taken from the same domain but if a page has more than two images they would have to be taken from different domains. This is the reason why it takes a lot of time for an image-filled web page to load. No wonder, nowadays websites are shifting to cloud storage.

Another alternative to having a good page speed is using blogs like WordPress, Blogger and BlogSpot. Improving page speed service through a good CMS (Content Management System) is usually advisable. A good content management system would compress the webpage’s CSS. This is a great way to optimize the website and at the same time make it more visible to search engines.

If using a CMS is an expensive option for you, then there are various tools that are available on the internet to compress the CSS. Even loading the backend scripting like JavaScript would take time if it is served from a single domain. If the domain library is packed with script, it could affect the page speed of a website. To perform the right web page optimization, serving scripts from different domains can be used. Cache can hamper website speed in different ways if it is not emptied in time. A regular clean up of the browser cache memory can keep the speed of the web page intact.

Open source CMSs have a lot on inbuilt tools to enhance cache performance. Failure to optimize a website for speed can also hamper other services like SEOs and online form filling. In fact, any website that interacts directly with clients can be affected due to the lack of web speed optimization. When users log in they realize that the page is not loading or is taking too much time. This can negatively impact the site and cause their popularity and search engine rankings to drop. Hence, to ensure that the website is maintaining a good ranking, it is important that designers focus more on speed optimization than just designs.

Kamarre S. is the author of this article on Page Speed .
Find more information, about Website Speed Optimization here

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